Monday 23 November 2015

Don't cover up your biggest asset

Branding your service can be a great thing. It's a great advertisement of your product and could, if done correctly, allow you to bring in new customers. That is of course the whole purpose of why we do it.


There's quite a bit of aluminium on a bus and it's a good idea to make use of it. Normally that's in the form of the bus livery but also this space can be used for route information, fares or to put it another way whatever you like.


What passengers also like to do is look out of the windows. It's a big selling point on a bus especially on double deckers. So why are operators so obsessed by using these to show off their information? 

It's even worse when it's not even contravision which for me makes me feel a touch bilious and claustrophobic anyway. Some operators are just slapping vinyls over them. This really isn't cricket.


There are some dreadful examples where buses have effectively been made to look like they have no windows at all although fortunately this is now a rare thing (we did go through a spate where buses looked more like a lorry than a bus because of the contravision covering every window excepting the windscreen and driver's window and door) but whilst the outside might look good, the inside certainly doesn't.


Let's not forget that whilst it's good to brand the bus up to get interest in, it's not a great idea to get that car-obsessed person in the bus and they can't see out! 

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